Professor D

Three book series

By: Dan Ariely

illustrations: Omer Hoffmann

David is in trouble! He is failing at school and his parents, aka The Management, are about to take serious measures. As always, his dog-robot Dot comes to the rescue and finds help from an unexpected source – the world of science! Through a series of creative experiments David proves to the adults that they are just like him, and his troubles are not personal but universal!
Dan Ariely’s academic research comes to life in a series of illustrated books for young readers. His unique talent for making science popular and accessible is evident in the fun characters he creates and the compassionate stories he tells. Full of facts and experiments, humor and empathy, his books for young readers are a great introduction to the scientific method and to the study of human nature.

Sold to: Korea, Germany, China, Turkey, Albania. Japan, Italy, Spain, Croatia

David is in trouble! He is failing at school and his parents, aka The Management, are about to take serious measures. As always, his dog-robot Dot comes to the rescue and finds help from an unexpected source – the world of science! Through a series of creative experiments David proves to the adults that they are just like him, and his troubles are not personal but universal!
Dan Ariely's academic research comes to life in a series of illustrated books for young readers. His unique talent for making science popular and accessible is evident in the fun characters he creates and the compassionate stories he tells. Full of facts and experiments, humor and empathy, his books for young readers are a great introduction to the scientific method and to the study of human nature.

Sold to: Korea, Germany, China, Turkey, Albania. Japan, Italy, Spain, Croatia

Dan Ariely

Dan Ariely is an Israeli-American scientist and author. He serves as a James B. Duke Professor of psychology and behavioral economics at Duke University. Ariely is the founder of the research institution The Center for Advanced Hindsight, as well as the co-founder of several companies implementing insights from behavioral science. Ariely’s TED talks have been viewed over 15 million times. He is the author of three New York Times best sellers: Predictably Irrational, The Upside of Irrationality, and The Honest Truth about Dishonesty, as well as the books Dollars and Sense, Irrationally Yours – a collection of his WSJ advice column “Ask Ariely”; and Payoff, a short TED book. Ariely appeared in several documentary films, including The Inventor: Out for Blood in Silicon Valley and produced and participated in (Dis)Honesty: The Truth About Lies.

Omer Hoffmann

Omer Hoffmann is an award-winning cartoonist and illustrator who lives in Tel Aviv. Since 2007 he has illustrated numerous picture books that were published worldwide. He even got to write one. His illustrations for the picture book No Ordinary Hardil have been listed in the Andersen Honour List. When not illustrating, Omer creates comics. His personal comic Two Years in NYC won the Silver Medal from SOI. In 2018 he created Foreigner, an 8-meters-long comic scroll, published in Israel (Gnat Publishing) and Germany (Round not Square). He is a founding member of the Humdrum Comics Collective that regularly publishes comics anthologies, twice-nominated for Best Alternative Comics in Angouleme Festival.